AD Trend Alert

Global themes and trend bites for SS18

An exciting launch this season is our new, larger-format seasonal trends magazine for SS18. This tool is specifically designed to give you a snapshot of the latest innovations from the industry in an easy-to-skim, visual guide to the most important fashion, graphics and branding trends.

Here’s a quick rundown of what’s inside to whet your appetite:

Industry insights

The rapidly changing consumer landscape is shifting beyond brand image to encompass broader lifestyle concerns such as equality, sustainability, wellness and more. In this section, statistics and quotes about consumer behavior will give you food for thought on how brands should evolve in the same direction as their customers.

Groundbreaking innovations in materials and technology continue to inspire us at RBIS - we have selected recent favorites, including Bennison’s pajama packaging made of water-soluble paper containing soap, and Australian retailer Myer’s collaboration with Ebay, which is bringing virtual reality shopping to the masses.

Global themes

In an increasingly connected age, the global fashion industry is influenced by continuously evolving cultural shifts around the world. We explore global themes that have a lasting impact on fashion and branding, from sports casual to luminescent digital aesthetics, to visual and innovative solutions for a conscious fashion industry.

Trend bites

Snappy, fun and image-heavy. Print and graphics trends come and go quicker than ever, and while brand identity will always lead, we hope to inspire you in bringing your branding to life. Expect abstract typography, color palettes and multiple ways to get that customized look... which isn’t going anywhere, by the way.

If you would like to see our newest tool Made to Mention, please contact your Avery Dennison RBIS representative or myself at amy.lee@eu.averydennison.com

External embellishment and perfume bottles

--Third party trademarks and trade names are used herein and are the property of their respective owners.--
--Images and select content are the property of their respective owners, and were required used with permission.--
© 2016 Avery Dennison Corporation, All Rights Reserved.

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